NISSAN dealers are being invited to a major convention that’s bringing the whole automotive industry together.
The 2015 Car Dealer Conference and Automotive Expo, in association with GForces, takes place at Silverstone on June 9 and is set to be the biggest event of its kind in the UK.
The free event – organised by the award-winning Car Dealer magazine – will include five keynote speakers:
• Steve Fowler, Editor at Auto Express
• Ken Ramirez, Managing Director at Renault
• Tim Smith, Group Strategy Director of GForces
• Scott Sinclair, Industry Manager for Google
• Georgina Parnell, Lead Automotive Account Executive for Twitter
There will be 12 workshop sessions on the day, all designed to educate and inform dealers on the latest trends. These will be held in the morning and then repeated in the afternoon.
The 12 workshops are:
1. A Masterclass from Twitter: Twitter UK will be sending an expert to show you how you can sell more cars using the social network
2. Former Spy On How To Protect Your Dealership: Former British Security Services staff show how car dealers can protect themselves from criminals and insider threats and guard against the loss of intellectual property
3. The Legal Pitfalls That Are Trapping Dealers: What are the latest legal issues facing car dealers and how can you prepare for them
4. Write Offs And Repos: How not to get stuck with a car you can’t sell and what to do if you do
5. Lead Generation Masterclass: How lead generation can be a weapon in every modern dealer’s sales arsenal
6. Sense Check Your Ads: How to work out if you are spending your marketing money in the right places
7. Turbo Boost Your Website: How can you improve your website’s performance using key metrics and analytics
8. Think Video First: Top tips on how your dealership can use video to great effect in the sales process
9. Leadership Lessons: How every car dealer leader can maximise staff engagement in the workplace
10. Use Your DMS To Sell More Cars: DMS best practice – what should you be getting out of your current system
11. Sourcing The Right Stock, Right Now: Top tips on sourcing the best possible used-car stock for your dealership
12. Know Your Customers: Data is critical to knowing your customers, but where can you get it and how can you use it?
All workshop sessions are free to attend and can be booked in advance, or dealers can simply turn up on the day and choose which they would like to visit.
As well as workshops, there will be four breakout sessions in the afternoon, including Top 150 Dealers On Twitter, Women In The Motor Industry, and Car Dealer Q&A Panels.
And there will be scores of exhibitors on show from across the automotive industry.
James Baggott, Managing Director of Blackball Media, publishers of Car Dealer, said: “We know how much the automotive industry in the UK is crying out for an event of this type and we want to work with dealers, manufacturers and suppliers to make this an annual event that works for everyone.
“That’s why attending the Car Dealer Conference & Automotive Expo, in association with GForces, is completely free for car dealers and manufacturer staff.
“Speakers have been selected from a host of companies who are experts in their respective fields and, don’t fear, there will be categorically no selling in these sessions – they have all been designed to educate you.”
James added: “We know how tough it can be to arrange time in your diary to see suppliers, which is why the Expo – where they are all in one place – is the perfect time to do business.”
To book your free place call a member of the Car Dealer team on (023) 9252 2434, log onto http://cardealermagazine.co.uk/events/conference/ or email [email protected]
