Nissan played a full part in helping EcoVelocity become a big success this year, with a promotional display branded to highlight the LEAF and also the current Big Turn On campaign, being run to raise awareness of the car.
Three LEAFs were on display at the Nissan stand at the event venue, ExCeL, in London’s Docklands. And four LEAFs were available for test drive and fully utilised during the event.
Caroline Earley, Nissan Brand Experience Manager, told us more about what Nissan offered to potential customers at the event, billed as ‘the ground-breaking eco car show’.
This year, EcoVelocity was held alongside the popular Grand Designs event and Caroline added: ‘Being joined with Grand Designs did mean that people came to EcoVelocity via that event. However, EcoVelocity has its own dedicated audience.
‘And being indoors was a real plus as we didn’t need to worry about the weather!’
One of the most pleasing aspects for the Nissan team was the feedback they received from people who test-drove the all-electric LEAF.
Thorough and professional
Visitor Pat Aitken said: ‘I would like to thank your colleagues for their thorough and professional approach to my briefing and test drive. They stood out from my other experiences today.’ And a visitor identified only as ‘David’ said: ‘Thank you very much for the test-drive. Very impressed with the LEAF.’
The nine-day event overall was a big success. Organisers expected somewhere in the region of 50,000 visitors to attend but in actual fact the figure was 57,900 – an astonishing seven times as many as last year.
Lee Newton, managing director of event organisers Media 10, said: ‘We are thrilled with the success of EcoVelocity. The demand for test drives over the nine days shows that there is a huge appetite for consumers wanting to learn more and potentially purchase a more sustainable vehicle.’