The 2010 financial results ending March 31, show that in 2010 Nissan dealers in Europe sold 607,000 cars – an increase of nearly 100,000 units compared to 2009.
The firm now has a 3.4 per cent market share in Europe – its highest annual share since 1994 and a 0.6 per cent increase on 2009.
March 2011 was also Nissan’s best ever in Europe, with sales reaching 80,085, and now the brand secures four per cent of the market.
Nissan dealers and plant workers in the UK can also pat themselves on the back. The UK is now Nissan’s second largest market with sales of 101,000 in 2010, while the UK-built Qashqai and Juke made significant contributions to Nissan’s strong year. Nearly 250,000 Qashqais and 51,000 Jukes were sold in 2010.
Bernard Loire, Vice President Sales Operations, Europe, said: ‘The 2010 financial year has been incredibly successful for Nissan in Europe. Qashqai continues to be the stand-out performer, but the huge gains we have made this year are attributable to the breadth, and freshness of our entire model range.
‘We have worked extremely hard to out-pace our competitors and establish Nissan as the number one Japanese brand in key markets including the UK, Russia and Spain, and we also achieved record market share in Italy.
‘First and foremost this has been driven by a focus on bringing exciting and innovative products to the market, but also through the dedication of our dealer network, sales teams and the flexibility and professionalism of our logistics and manufacturing workforce.’