The special edition Juke Kuro campaign is now well underway and so too is the latest round of the Twinkle Twinkle Juke ‘Energise the City’ advertising campaign – the latter is back on TV to further drive Juke awareness among buyers.
The Twinkle Twinkle campaign runs from September 22 to October 9 and the advert now features a range price in a move to further communicate Juke’s affordability.
Channel 4’s latest series of The Million Pound Drop will be the first to feature the campaign, followed up with spots in X-Men Origins and Predator films. Spots in The Simpsons and Rude Tube also provide a fun mix to the schedule.
On ITV Nissan has kick-off spots in Billy Connolly’s Route 66 and a 9.30pm Coronation Street spot in Midwest and North regions.
Rugby World Cup highlights and X-Factor repeat views also form part of the delivery of the schedule. Key spots on Five focus around US crime dramas, such as CSI Crime Scene Investigation and CSI Miami.
Multichannel isn’t exempt from the Juke either. Hell’s Kitchen USA (ITV2), Goodwood Revival (ITV4), Rugby World Cup Highlights (ITV4), CSI Miami (5USA), The Borgias (Sky Atlantic), Carnivale (Sky Atlantic), Strike Back Project Dawn (Sky1) and The Simpsons (Sky1) will all feature Juke advertising too.