The new Juke KURO is on the way and is sure to get customers clamouring to get their hands on the limited edition model. And it’s Nissan dealers who are key to making the limited edition become the next hot thing.
The car doesn’t go on sale officially until October 1, but it is now available to pre-order. It’s hoped that the limited edition Juke will re-spark interest in the Juke for the rest of the year.
Nissan Insider has put together this overview to help dealers get their heads around what’s coming.
The first stage in Juke KURO marketing activity is customer mailings. A teaser email was sent to customers last month to alert them that the car was available for pre-order, and another equally tempting email will be set out on September 23 to notify customers of the launch of the special Juke.
Key cities will be getting special digital and backlit poster sites to advertise the new limited edition Juke as part of the model’s outdoor advertising. October 3 will see a two-week poster campaign at over 1,000 prominent sites.
Along with outdoor marketing, Juke KURO will be treated to some online advertising too. Lifestyle and news sites, including Auto Trader and music-streaming site Spotify, will be branded with banners and page takeovers. Dealer’s home pages and Nissan.co.uk will also benefit from the adverts. All of this is set to take place on September 19.
This is where dealers can really get involved…
From September 30, a display car will be arriving in your showroom, and the QASHQAI millionth POD will be updated to show off Juke KURO.
With only 700 editions for the UK, buyers will be excited to get their hands on the car – so expect some happy people arriving in your showroom soon.