Lookers Nissan Gateshead has proved itself a top performer, taking home the Best Overall Video and Best Workshop Video trophies at the CitNOW Video Awards.
The winning personalised video was filmed by Vehicle Technician Dave Wise to inform a customer of work that had been carried out, and was recommended, on their car following the service. This won in the Best Workshop Video category before going on to win overall for its highly engaging nature that demonstrated outstanding best practice.
The CitNOW video awards are judged by an independent panel with the trophies handed over at the Hard Rock Hotel, London, on January 14th. This awards for 2019’s best videos saw a record 1,676 entries from 55 countries, of which 553 were in the Best Workshop category.
General Manager at Lookers Nissan Gateshead Martin Watson said: “It’s a credit to the whole team and the effort we’ve put in to ensuring our videos are top quality. The whole workshop has really embraced this and it’s great to see us win Best Workshop Video and Best Overall Video, as well as two of our technician’s videos being shortlisted for the awards.
“The feedback we get from our customers about our videos is brilliant. It gives them confidence in the work we do and has meant they continue to use us for their servicing needs.”
Alistair Horsburgh, CEO of CitNOW, said: “Despite fierce competition at this years’ CitNOW Video Awards, Lookers Nissan Gateshead’s entry really stood out. The submission provided a pitch perfect presentation of the vehicle, thoroughly explaining the service requirements for each component or area of the car in customer-friendly language, referring to manufacturer specifications throughout, using visual aids too.
“The video was also personalised to address possible seasonal needs, with the mechanic taking the opportunity to try and upsell winter tyres, while reassuring the customer that the vehicle has been checked for any recalls and encouraging the customer to rate the video to encourage real feedback.
“CitNOW’s suite of apps offers a platform to help cement trust and build relationships with customers through transparency. The video created by Lookers Nissan Gateshead is a flawless example of how to do just that.”
To book a test drive at Lookers Nissan Gateshead, call 0191 495 5300 or visit the showroom at Stoneygate Close, Gateshead, Tyne & Wear, NE10 0AZ.