Louder than a jumbo jet in take-off, the technical know-how for the Juke Box comes from sound experts Martin Audio, who designed and built the current system in the famous ‘Box’ – the main room in Ministry of Sound’s London home.
Building on Ministry of Sound’s ethos of ‘creating the moments people live for’ Nissan and Ministry of Sound have turned to Martin Audio – makers of the current ‘Box’ system – to create a 150 decibel, 18,900W sound system, which is completely self-sufficient in terms of power and production.
Thanks to its custom-built 19 kilowatt rig the Juke Box’s sound system fits into a standard Juke. A set of custom made cabinets and enclosures housing two 18″ powered sub units and the same Mid Hi enclosures that are used at Ministry of Sound enable exceptionally loud output without compromising on sound quality – one of Ministry of Sound’s key philosophies.
The Juke Box also features an integrated radio studio, allowing anything played on the system to be captured for broadcast via Ministry of Sound’s digital radio app.
Challenge the establishment
Gareth Dunsmore, Marketing Communications Nissan in Europe said: ‘Together with Nissan Design Europe, RML and Ministry of Sound we wanted to challenge the establishment and make something truly unique.’
Nissan Juke Box Sessions will be broadcast on Ministry of Sound’s Digital Radio channel every fortnight on Mondays from 5pm to 7pm GMT. The show will be built around a series of exclusive DJ sets recorded at Juke Box events taking place across Europe throughout the summer.
A bespoke widget has been created and will be embedded onto Nissan’s Facebook page, allowing fans to request their favourite tracks, as well as tune in and catch up with the action.