THE Nissan Pulsar has returned to the nation’s TV screens as part of a new campaign launched this week.
The campaign, which is supported by a significant investment in digital, began last night.
It builds on the original Pulsar ads which ran around the model’s launch in October and has been updated with two tags – one highlighting the car’s What Car? award win and the other the 0% finance offer – which will run alternately.
The TV element of the campaign has been developed to achieve maximum coverage of Nissan’s target audience. Ads will therefore feature during the most popular ITV and Channel 4 progammes and also on multi channel networks.
To compliment this, there will also be a Video on Demand presence, including ITV Player, 4OD and Videology, that will reach those who access TV content online.
The digital campaign, meanwhile, has taken learnings from the previous Pulsar campaigns in October and November. It included high impact home page take overs on AOL, MSN, and Sky Sports timed to coincide with the last day of the football transfer window yesterday to ensure maximum impact.
A fleet campaign is also underway. This will run across print and digital and feature in titles such as Fleet World, Fleet Management and Business Today amongst others. The creative for this campaign will also include the prestigious What Car? award win alongside key Fleet benefits of low CO2, BIK rate and excellent MPG.
Finally, to communicate the Pulsar What Car? award win in dealer showrooms, you will receive reprints of the article to be made available to read in your customer waiting area. These will arrive in the coming weeks.