Nissan Motor Co. Ltd has announced that Guillaume Cartier will become its new Chairperson for the Africa, Middle East, India, Europe and Oceania (AMIEO) region.
Effective April 1st, Cartier will lead all Nissan operations in the region, which covers more than 140 markets across four continents and has a population of around 3.8 billion people, representing more than 30 per cent of global vehicle sales.
With more than 25 years’ experience at Nissan and in the Alliance in global and regional leadership positions, Cartier will lead the new region as the Nissan NEXT transformation plan continues to gather pace.
Key models are arriving in Europe soon – including All New Qashqai and Ariya – and the brand continues to grow in other markets.
Cartier said: “I am thrilled to be leading this culturally rich and diverse region into a period of unprecedented change for the automotive industry, and with a refreshed range of Nissan models and technologies coming to the market.
“A new period of sustainable growth is beginning for Nissan, as we continue to progress the Nissan NEXT transformation plan, accelerating our journey towards a fully electrified line-up in Europe by 2023, and bringing our enhanced product line-up to our growing loyal customer base in Africa, the Middle East, India and Oceania.”
Cartier will replace Gianluca De Ficchy, who served for three years as Chairperson of Nissan Europe and latterly of the expanded AMIEO region.
De Ficchy takes on a new senior role within the Alliance.