The all-new Nissan ARIYA electric crossover and the Nissan Pavilion have won a prestigious design award in Germany.
They were honoured by judges in the iF Award after being comprehensively evaluated using five criteria: idea, form, function, differentiation and impact.
The ARIYA is an innovative crossover that showcases Nissan’s expertise in electric vehicles. While it’s packed with advanced technologies, it has simple yet modern styling based on Nissan’s unique concept of “Timeless Japanese Futurism.”
The shape of the building and the new Nissan logo that adorned it symbolised Nissan’s sentiment that if you have a strong belief, it even penetrates the sun.
The new logo also made its debut on the ARIYA, which was unveiled at the Pavilion, during the digital world premiere.
Launched in 1954 by iF International Forum Design GmbH in Hannover, Germany, the iF design award is among the world’s most prestigious design honours.
In this year’s competition, an independent jury consisting of 132 design experts evaluated 10,776 products and projects from 57 countries.