AN EXETER car retailer has taken the unusual step of telling its customers to get on their bikes.
JFE Nissan on the Marsh Barton Trading Estate routinely offers its service customers the choice between a bicycle and a courtesy car as part of a Government-backed fitness campaign.
But despite having a pair of top-quality bikes on its fleet for more than a year – and a choice of cycling helmets – not one person has opted to swap seat for saddle.
And with many people having made New Year’s resolutions to get in shape, Dealer Principal Matthew Holcombe is renewing his call for customers to give pedal power a try.
Matthew said: ‘We added two bikes to our courtesy fleet more than 12 months ago now as part of Change4Life and while we never expected them to be booked out all the time, we did expect some takers.
‘Each time someone books a service or brings their car in for repair we offer them a courtesy vehicle and we always point out that we have bikes available in addition to cars.
‘But even those who live and work within a couple of miles of the dealership and whose vehicle will only be in our workshop for a couple of hours have not taken advantage.
‘This is a great opportunity for those people who perhaps haven’t cycled for a while and who want to improve their fitness to give it a try without the expense of buying their own equipment.’
- This story was prepared by the Nissan Dealer PR Service. Call the Nissan Dealer PR team on 0845 0550504 if you have a story you’d like your local papers and radio stations to know about!