Nissan GB has appointed Fiona Mackay as its new Marketing Director, effective immediately.
With a wealth of experience in the automotive and financial service sectors, Fiona will lead Nissan’s marketing transformation in the UK as it accelerates towards becoming an all-EV brand by 2030.
“This is a fantastic opportunity to join a really dynamic company that dares to do things differently and has ambitious plans for the future,” said Fiona.
“The automotive industry is experiencing rapid evolution, whether that be in electrification, evolving consumer needs or digital transformation, so a chance to lead that change and positively influence people’s perceptions of electric vehicles with one of the market leaders is irresistible.”
Fiona brings a wealth of previous experience leading large teams through complex organisational change across a variety of roles in OEM product, brand and marketing.
She joins Nissan from Auto Trader, where she spent three years as Director of Automotive Finance and has also spent two years as Marketing Director at Nissan’s finance partner, RCI.
Andrew Humberstone, managing director of Nissan GB, added: “I’m delighted to welcome Fiona to our team and look forward to working with her on a variety of exciting projects.
“Her combination of expertise and experience in automotive sales, marketing and the financial sectors will be a real asset to our organisation as we embrace the changes taking place in our industry and drive our business forwards to future success.”