The stunning 16-page ‘Best of British’ pull-out tells the story of how the UK has played a pivotal role in transforming Nissan’s fortunes and making it the global automotive powerhouse it is today.
And it celebrates the outstanding achievements of 8,000 Nissan workers in the UK and the contributions made by the teams based at the manufacturing plant in Sunderland (NMUK), technical centre in Cranfield (NTCE), European Design Centre in Paddington (NDE) and sales and marketing base in Maple Cross (NMGB).
Outlining many of the amazing stats that have made Nissan a true British success story, the supplement also features personal and revealing insights from senior Nissan executives including Andy Palmer, Nissan Executive Vice President and Chief Planning Officer, Paul Willcox, Chairman of Nissan Europe, and Trevor Mann, Chief Performance Officer.
Meanwhile, Sunderland-based maintenance technician, Chris Pickbourne and QA engineer, Rachel Bradbury, among others, talk about what Nissan means to them and their pride in its continued success.
The special insert, copies of which have been distributed to all UK dealerships, also shines a light on past and present Nissan models before giving readers a revealing glimpse into the brand’s future and models like Bladeglider and the e-NV200 Taxi.
There’s also a section on Nismo, detailing Nissan’s ongoing commitment to motorsport, pulse-quickening models like Juke Nismo and the forthcoming G-TR Nismo, the groundbreaking GT Academy and the thrilling partnership that has seen legendary Olympian Sir Chris Hoy start a new career on the racing track.
And, talking of Sir Chris Hoy, the supplement also takes an in-depth look at Nissan’s innovative and exciting partnership with Team GB and ParalympicsGB on the road to the Rio 2016 Olympic and Paralympic Games. As part of this, star athletes, including Sir Chris, his fellow track cyclist Jess Varnish, BMX racer Liam Phillips and long jumper Stef Reid talk about what having the backing of Nissan and its dealer network means to them.