A NORTH London Nissan dealership has a stunning new look after adopting the brand’s innovative and exciting 21st-century showroom concept.
West Way Nissan Mill Hill in Watford Way now boasts one of the region’s most cutting-edge car sales environments, with technology and creature comforts combined to enhance the overall customer experience.
The concept, which was developed in the UK for roll-out globally, replaces the traditional sales-focused showroom and creates a more experiential environment reflecting Nissan’s core principles of innovation and excitement.
It centres around a comfortable and stylish area where customers can enjoy a freshly brewed coffee while they take in all the latest offers and deals at West Way Nissan Mill Hill.
Visitors to the new-look dealership will also find:
• An open-plan layout without traditional sales and service desks
• Stunning ‘halo’ displays hanging above star models and displaying key product information
• A fun Nissan racing simulator where visitors can ‘drive’ the latest Nismo models
Paul Lange, Dealer Principal at West Way Nissan Mill Hill, said: “We’re absolutely thrilled with the showroom’s new look and think our customers are going to love it.
“It’s really stylish and feels much more modern and customers will now be able to spend time in the dealership looking at the cars and experiencing the Nissan brand at their leisure.”
The new showroom is another huge investment by West Way, which expanded into London for the first time last October in Mill Hill and Hanwell.
West Way – the UK’s largest Nissan group – also has showrooms in Aldershot, Altrincham, Basingstoke, Birmingham, Coventry, Manchester, Oldham, Oxford, Rochdale, Southampton, Stockport, Stourbridge and Wolverhampton.
