NISSAN will roll out a rebranded used car programme in its dealer network this summer.
Representing a multi-million pound investment by the manufacturer, the scheme will be called Nissan Cared4 and aims to offer the customer a clear Nissan used car ownership proposition and with it develop lucrative used car sales.
The scheme will aim to build on the trust a manufacturer-backed programme engenders with a minimum 12-month warranty given on all cars in the scheme.
Nissan marketing director Steve McLennan said: ‘We want used customers to feel as valued as new customers. We’ll give buyers the new car experience in the used world.’
Nissan will be rolling out the scheme in the second quarter with early adopters and it will be mandatory at all dealerships by January 2013.
Martin Marks, manager of used vehicle remarketing, said: ‘It’ll be a progressive launch starting in quarter two with some pilot dealers. We’re very excited about this.’
Promotion for the scheme will take place around peak times for used car buying, just after the plate changes in September and March next year.
Dealers will be supported with branding for cars and dealerships and the offering to customers will include the following:
Eligible on cars under five years and a maximum 75k miles
Minimum 12-month warranty
Continuous RAC roadside assistance (service related)
MOT insurance for vehicles over two years old
Comprehensive vehicle check
Provenance check
30 day exchange promise
Plus the benefits of You+ Nissan Care