NISSAN has launched a new communication campaign to promote the all-new Pulsar.
The multi-million pound campaign got underway this week with a series of five-second teasers designed to drive quick awareness of the Pulsar name ahead of the dealer weekend launch. You can view the 5-second ads below.
These will be followed by a main 30-second commercial that will air on October 13 in key TV spots including Coronation Street, DCI Banks, Gogglebox and Grand Designs.
Following the first burst of activity, there will be an additional burst later in the year.
To support TV, Nissan will also run a high impact, far-reaching digital campaign that will be featured prominently on high traffic sites.
In addition, the Pulsar launch weekend will be nationally communicated through a large scale radio campaign.