Nissan had top billing with the announcement that the Invitation concept shown on the Nissan booth would be built in the Sunderland Plant, adding an incremental 2,000 jobs to what is already one of the most successful global car plants.
We were also able to see the Hi-Cross concept – showcasing the styling direction of a potential crossover class above Qashqai.
Whilst the Invitation is officially confirmed, Hi-Cross is not. However, keep watching this space! The press product reports since the show have picked up on Invitation’s modern and bold styling and its position as a Fiesta competitor.
Given that the UK is one of the most important markets for this car, I am eagerly awaiting its arrival in the middle of next year so we can attack the mainstream B segment – still one of the biggest in the market.
Success breeds success
What you perhaps were not able to pick up from the media was the positive vibe of the journalists towards Nissan in general. I gave number of interviews, almost all of which the first question or statement from the interviewer was a compliment regarding our positive market evolution and our products.
They say success breeds success and I think this is a clear example of our growing brand power filtering down into the public consciousness. Nissan is on the move!