WHEN we started this year we were under no illusions as to how tough things could be. The economy may have started to show some green shoots of recovery, but austerity measures from government were set to kick in and the SMMT had warned the car sales environment would be difficult.
That’s why the arrival of the March registrations was such a pleasant surprise. Together we’ve managed to achieve some impressive results: We finished the month with a 4.8 per cent market share and 4.9 per
cent of the retail market.
Our total volume of 11-plate models delivered to customers totalled 19,611 units, representing a rise of 22 per cent. With the market down considerably, these this was a superb achievement.
The effect of the earthquake and tsunami in Japan is a reminder that we shouldn’t be complacent in this business. While March’s registration figures brought good news, the situation in Japan is an unpleasant reminder that things can change very quickly.
Almost one month on, we have been studying the impact of the
earthquake on Nissan’s operations across the world, including supply issues for all car plants.
We recognise that vehicle flow and lead times can cause difficulties and are working hard to avoid the disruption causing too many issues.
Due to supply problems, we will have to introduce three non-production days over the Easter break – April 26-28 – at our Sunderland plant. But despite this, over the last week the signs are starting to look better – parts supplies have improved greatly and our advice is to keep taking orders as normal. As soon as we have more information we’ll make sure we share it with you.
I’d like to take this opportunity to thank you for your patience. Nissan remains well placed to overcome these difficulties and the contribution of you, our retail partners, will play a key role.