HUNDREDS of people attended the official opening of a new multi-million pound, state-of-the-art Nissan dealership in Grimsby last weekend.
Excitement filled the air as Trenton Nissan in Altyre Way opened its doors for the first time with an action-packed family fun weekend.
Those attending were treated to attractions such as a rodeo bull and Formula One simulator as the £3 million dealership celebrated in style.
And as part of a competition with local radio station Viking FM, Denise Greenwood from Grimsby won a brand new Nissan Micra.
The opening of the new outlet, which will create up to 35 jobs in the town, is part of the ambitious growth plans of the family-owned parent company Trenton Group.
Founded more than 30 years ago, Trenton Group operates three thriving outlets in nearby Hull, including the city’s successful Nissan franchise.
The opening also marks a welcome return to Grimsby for Nissan – one of the most popular, exciting and fastest growing car brands.
Andrew Woodhall, Brand Manager at Trenton Nissan in Grimsby, said: “We had such an overwhelming response from local people during the building process that we felt the family weekend was a great way of officially opening the new site.
“We were absolutely delighted so many people came along to help us celebrate.
“There was a real carnival atmosphere and everyone who came along really enjoyed themselves.”
He added: “The number of people who attended the event just goes to show the appetite that exists locally for the Nissan brand and for a dealership with Trenton’s focus on customer service.”
Featuring Nissan’s new state-of-the-art retail concept, the new 14-car showroom combines modern technology and creature comforts, to enhance the overall customer experience.
It also boasts a massive forecourt with enough space for up to 150 CARED4 quality assured used Nissan models and a high seven-bay workshop fitted with all the latest Nissan diagnostic equipment and staffed by a team of manufacturer-trained technicians.
