NISSAN USA has launched a major marketing programme to tell the American public that supply levels are back to normal since the Japanese earthquake earlier this year.
The television advert makes an obvious statement that Nissan can provide buyers with the cars they want whereas other Japanese car makers cannot.
Frustration from Nissan USA’s vice-president for sales and marketing, Al Castignetti, with the perception that Japanese car makers cannot supply cars to customers is what drove the TV advert, it is believed.
