Back in October 2011, Nissan approached a production company to create a unique Bollywood film where the extras were ‘found’ through a special Facebook page.
Nissan India’s Facebook page ran an audition process where the winners would join Bollywood actor Ranbir Kapoor in a special Bollywood film called ‘New Star of India’. It would follow the plot of a traditional Bollywood film – but with a Nissan twist.
Users had to upload a video of themselves dancing in order to be selected for the unique film.
The film has now gone live on the internet – and features a special star: more than 100 Nissan Micras.
The social media stunt led to Nissan getting an impressive 500,000 fans within six weeks.
‘New Star of India’ can be seen below, and you can find out more by visiting New Star of India Facebook page where you can watch behind-the-scenes clips and much more.