The campaign continues to build on the ‘Ultimate Urban Car’ positioning, using an evolution of the McBess graffiti creative that focuses on the new 1.6dci engine, and drives home a strong message about its efficiency and standout power.
The ads in the current series will reach almost 10 million adults aged between 25 and 54 in the influential ‘ABC1’ category.
The first airing of the ad took place on Channel 4 during The World’s Largest Snake last Thursday.
It will also due to feature during commercial breaks in programmes such as Britain’s Got More Talent (ITV2), Piers Morgan’s Life Stories (ITV1), the critically-acclaimed US drama The Killing, the ever-popular Embarrassing Bodies and Ramsay’s Kitchen Nightmares USA. It was also screened between Coronation Street and the Britain’s Got Talent results show last night.
Sporting highlights included the FA Cup Final between Chelsea and Liverpool and Indian Premier Cricket League final games.
The TV activity will also be supported by a press campaign with ads appearing in the key Sunday titles and in fleet titles later this month.
To view the advert please follow the link below: