Nissan dealer group West Way was proud to have been nominated for three awards – and named as a finalist – at this year’s AutoTrader Retailer Awards.
Sales Director Alan Rotchell attended the 2021 Awards – held virtually – at which West Way was nominated in the following categories: Retailer of the Year; Digital Experience Award; and Customer Experience Award.
AutoTrader’s Retailer Awards are a celebration of the very best automotive sellers – and with more than 13,000 car dealerships in the UK, competition was extremely fierce.
Winners and finalists are determined either by a comprehensive independent mystery shopping programme, expert industry analysis, or via in-depth analysis of millions of data points.
Source of pride
Alan said: “Although West Way didn’t win any of the awards, it’s a source of great pride to be placed in the top three nationally in these three categories.
“To be named as worthy finalists is testament to the hard work of every department in the business over the last 12 months and demonstrates the progress that has been made.
“So from West Way, a thank you to all our customers over the last 18 months who have helped us become recognised as one of the leading motor dealer groups in the UK.
”West Way will continue to strive to be the very best, to put our customers at the heart of everything we do and to continue our journey to be one of the best used car retailers in the industry.”
West Way has maintained strong used car sales volumes by improving photography and video of stock and price-checking cars daily.
Save a deal, reserve and buy online facilities have been developed and the company’s commitment to a 14-day money-back guarantee for online sales has been continued.
West Way is the largest Nissan dealer group in the UK, with 14 showrooms across the north-west, the midlands, the south and London.