NO Google conference would be complete without the presence of YouTube.
The Google-owned video sharing website’s director was on hand at the search engine’s latest Think Dealer conference to encourage dealers to embrace the use of video technology on their websites, and had some impressive figures to hand.
‘Online video is a phenomenon,’ said Bruce Daisley, YouTube’s director. ‘An incredible 35m people in the UK watch online videos EVERY month. While this figure includes platforms like BBC iPlayer and ITV Player, it is YouTube that leads the way – 30m unique video viewers compared to BBC iPlayer’s 4.4m. 4.7 hours are spent watching YouTube videos per viewer per month, and 92 videos are watched per viewer per month.’
And it is YouTube that dealers should be investigating using. Daisley added that online video is free to use – it has massive opportunities and, because it’s free, if using video ultimately doesn’t work for a dealer, it has not cost them a penny.
‘By dealers having video content, they will experience their websites will be 50 times more likely to appear on the first page of Google. Couple this with videos appearing at the top of Google searches, there has never been a better time to use video.’