Qashqai has of course been in the headlines a lot in recent weeks, with the launch of the all-new version having been a spectacular success. Dealerships across the country have been reporting that potential purchasers have been queueing up to take it for a test drive and early sales figures are very encouraging.
Last night’s triumph shows there’s plenty of life left in older variants too – and the fact that the Qashqai is still winning important industry awards so long after its launch speaks volumes for its design and quality.
Launched in 2007, Qashqai scooped 13 key industry titles in its first year and has become the most decorated British-built car ever. The UK-produced Qashqai has been a global success story for Nissan, selling more than two million vehicles worldwide.
Mark of quality
An AM Award brings with it the respect of the industry and publicly acknowledges the importance of a team or product. It also provides an independent mark of quality in a business that can be incorporated into a company’s marketing strategy.
An AM spokesman said: ‘Success at the AM Awards has become the benchmark by which the industry judges itself. The presentation evening is always a spectacular occasion and the winners enjoy extensive publicity and widespread recognition for their achievements.’
Last night’s ceremony was held at the International Convention Centre in Birmingham. It was hosted by BBC presenter Sophie Raworth with entertainment from comedian Marcus Brigstocke.