In the January to July period, Nissan sold 406,733 vehicles across Europe compared to 318,264 in 2010. This has led to a significant jump in year-to-date market share, with Nissan now accounting for more than 3.6 per cent of the European market, up 0.6 per cent on the same period last year.
A strong July, in which Nissan sold 55,065 units (up 16% year on year) continued Nissan’s run of out-selling 2010 in every month to date. This performance has resulted in an increase in sales of more than 88,000 units at the seven month stage.
In Russia, Nissan’s largest single European market, sales topped 11,580 in July representing an increase of 53 per cent on 2010. Nissan’s market share amongst foreign car makers in Russia is now almost 7.4 per cent.
Guillaume Cartier, Nissan’s new Vice President for Sales Operations, Europe, who took up his post on Monday said: ‘Nissan is building up a great deal of sales momentum in Europe and is ahead in every month of the year so far compared to 2010.
‘We have set our sights high in Europe, which is one of the most competitive markets in the world. But we are proving that having a broad, exciting and fresh model line-up, that is relevant to the needs of our customers across all segments, produces results.’