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Snowboard Legend Stars in new Juke Campaign

September 22, 2014
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SNOWBOARDING superstar Jenny Jones is the face of a new campaign to promote the array of eye-catching personalisation options available on the  new Nissan Juke.

The stunning ‘Personalise Your Thrill’ campaign centres around a high energy video showing the TeamGB bronze medal winning Slopestyle snowboarder boarding down a colourful personalisation mountain and through an urban landcape ablaze with vibrant colour.

At the end, she comes to a halt next to a new Nissan Juke showcasing some of the many styling options available through the innovative Nissan Design Studio.

Nissan GB Marketing Director, Guillaume Masurel, said: “The new Nissan Juke is a thrilling car that’s designed to excite our customers.

“We were also delighted to have Jenny as our ambassador as she perfectly embodies the adventurous ethos and extreme sports DNA of Juke.”

Jenny added: “I’m really excited to be working with Nissan as the ambassador for the Juke ‘Personalise Your Thrill’ campaign.

“Taking slopestyle riding to urban environments was a new challenge, and riding on environmentally friendly coloured snow was a great way to not only give the film a pop of colour but it shows that you can make the Juke your own by personalising its features with different colours”.

 

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