Figures now in show traffic to the Nissan website doubled after the Qashqai was unveiled in November.
Meanwhile, the number of online enquires for Qashqai quadrupled.
Then, in the first four days after the launch of the Qashqai TV ad campaign (16-20 January), web searches for ‘Qashqai’ jumped 77 per cent.
In addition, two homepage takeovers on MSN and Yahoo (20th and 21st Jan) reached a total of 7.6 million people and generated over 87,000 clicks to Nissan.co.uk.
What’s more, 138,000 people clicked on the ad to expand it and see it full screen.